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     This running ad uses many different techniques to pull the reader in emotionally. The woman in this picture is playing the role of a true runner, running at sunset, wearing all of the jazzed out snazzy sports clothes and shoes. But, something is not quite on point, have you ever seen a true hard working runner not break a sweat or have a smile happily across their face as they marrily have their  evening run? No, this is used to throw the reader off, why wouldn't someone want to look like that, she looks completely in control and free. If it isn't enough to have a jubilant woman pictured across the page then lets go ahead and throw some creativity in there. As she is running, there are trails and trails of words left behind all saying the same things over and over again, fear, frustration, anger, stress.
     The pathos in this is strong because this ad gives the reader the desire to let all of their frustrations out and to obtain a clear mind. If the woman had been hot and sweaty while struggling to run then the reader wouldn't want to run, but since she is peaceful and happy, she is everything that someone wants to be.
      Logos in this ad is shows when the words tell the reader what the runner was feeling. The logos is represented by the phrases used when the ad says "running releases more than just seat" and "sound mind sound body." The phrase sound mind sound body really pulls the reader in and makes them again want to run because everyone wants a sound mind, and it also says to have a sound body, so to obtain a sound mind you must have  a sound body and to have a sound mind you must run.
     Since the Asics brand is a widely and popular known for their running clothes and shoes the brand name gives the brand their ethos. It really helped the ad that not only did they advertise one of their products, but several. Asics didn't just zero in on their shoes, but they put together and entire outfit.
     The Asics ad is a very strong ad when it comes to having support of pathos, logos, and ethos. The reader of this would probably be pulled in if not by the running supplies then by the emotional tag that pulls it all together. I believe that this ad could make just about anyone want to run whether for the workout or for the emotional release, and so that pretty much means everyone.